Business Futures 2018: Brand design & website design

Overall look and feel brand design and website design for IFR’s Business Futures in 2018, which included illustration work for the publication and website, including interpreting their 6x themes/categories and illustrating for these.

As the nature of the brand is ‘designing futures’, stock images were not used as these depict the present or what we can see. But Futures Research is about imagining and so the illustrations were dream-like. The lighthouse was to ‘shed light’ on the future.